Start Up, Enhance, Grow, or Continually Maintain Your Inspection Business
Marketing Mentorship + Eye Catching Marketing Materials + A Superior Professional Image + Great Customer Service + Dominant Internet Exposure + The Superior Inspection Report = More Business.

Home Inspection Marketing Knowledge:
Marketing, many times this can be the most difficult part of your inspection business. How as an inspector, can I effectively market to keep those inspections coming, and how do I retain my current customer base? Those answers are provided by a series of e-mails, and scheduled phone conferences.

Offer More
There are numerous valuable inspection services you can be offering, above and beyond the typical home inspection. These inspections will not only earn you thousands of dollars in additional income, but even more important, they are services which benefit your customers. A service like Roof Warranty Inspections.

Eye Catching, Professional Marketing Materials
In today's busy word, you need eye catching marketing materials that stand out, get noticed, and remembered. These professional marketing materials are provided in your membership.

Superior Professional Image
A Professional Image is a combination of elements, for the inspection business these include: The inspector's attitude, attire, vehicle up keep, company logo, professional marketing materials, website(s), inspector's efficiency and knowledge, presentation of information, and your inspection report.

Customer Service & Referrals
Doing a great thorough inspection for you client is the most important part of the business. Getting a referral, and/or a testimonial from your customer will bring you more business. And knowing how to keep the Realtor who is referring you, to keep on referring you is very important to your financial health. This does not mean you should ever compromise your inspection findings for the Realtor.

Internet Inquiries for Inspections
Every year, less and less people utilize the printed yellow pages, and white pages, the Internet is where people search for what they are looking for. It is crucial to maintain a web presence, with a website that enhances your image, not the opposite. Outdated websites send a negative message. We provide you with a main personal website, plus listings with another 4 websites, and there is a good reason for this. We know how to get your website found by Search Engine Optimization techniques.

Offer Superior Inspections with the Superior Inspection Report :

Save Time
Even if you are presently staying busy just doing your inspections, what about your marketing? If you don't have any ongoing exposure, then in time your business will most probably decline, and you will once again will have time to market. By having consistent up to date exposure, your inspection business will have less up and downs, which equates to a consistent cash flow to you.

Charge More For Your Inspections
Why market your business with the lowest price, or the average price? Why not charge what the most expensive inspection company in your area is charging, or be the most expensive? If you are equipped with the proper "tools" and image, then you can charge more. One of the "tools" is doing the best job possible. This also involves your knowledge, as well as your attitude.

Referrals - You have to have them
The traditional method of do a good job and ask for referrals does not give your customer a reason to give you referrals. We all make the assumption that if we have done a good inspection, the customer will like and respect us, and be willing to give us a referral. Many times, this is far from the case. Most customers will not give referrals just because they like you or because you have done a good job for them. You must give them a reason to give you referrals, and after the inspection is completed, it is too late to try to explain how giving you a referral benefits them. Customers often will assume that whomever they refer you to will be more demanding and critical they have been. When a customer gives a referral, they are putting their reputation and image on the line with the person to whom they are referring you. They are concerned about what their friend or acquaintance is going to think of them, particularly if you mess up. Consequently, you must make them comfortable as to why they should go out on the limb for you. This obstacle can be met, not only by doing a good job, but by....

Realtors - Much better with them, then without them
Obtaining numerous Realtor referrals is smart business! We understand there are some home inspectors who take a stance against working with a Realtor, however we believe there is no reason not to work with a Realtor. Like every industry, there are a few bad apples, the same can be said of home inspectors as well. Trying to build, or grow a business without Realtor referrals is very difficult, to say the least. There may have been a time many, many years ago, when you might have been able to do this, without starving first, but not today. There is nothing wrong with getting Realtor referrals, just do your job honestly, and report your findings, but don't be an alarmist! I am sure that you will run across a Realtor from time to time that would like you to omit some findings, but we have not found that to be the norm. You just won't be able to do business with individuals like that, they operate their business out of fear. Good Realtors don't care what you find, they deal with it on a professional level, as long as you do your part as a professional too. Having the right marketing tools, and knowing how to go about getting these referrals is key to an inspector's success.