Home Inspection Marketing | Home Inspector Marketing | Home Inspection Reporting
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The 80 /20 Rule. Did you know that in just about every industry, the top 20% of the producers, obtain 80% of the business? If you truly want the tools to be in that 20%, or if you are already there and just want to maintain it, then Pro-Sight Property Inspections | The Home Inspection Franchise Alternative is for you. Additional Information>>
Home Inspectors / Property Inspectors
Inspectors receive all the benefits of a national franchise, without the high expense, and legal complications of a traditional home inspection franchise. Remain independent, and be apart of international growing group of inspectors. Learn how being a member of Pro-Sight Property Inspections Affiliate Network can be a great benefit for you, and your customers. Marketing knowledge, eye catching marketing materials, a superior professional company image, dominant Internet presence, and the superior inspection report, all mean more business for you.
As a ProSight Property Inspections® Affiliate Member, you maintain an independent business that brands your own unique business name and identity, along with the Pro-Sight name & logo. We provide marketing support and co-brand marketing materials such as brochures, business cards, postcards, flyers and optional mailings to give you stronger market identity and to instill customer confidence.This cooperative marketing concept strengthens market exposure.
Marketing
Marketing is the skill of persuasion. The goal is to get the attention of your perspective prospects - both clients (Real Estate Pros) and customers (Buyers and Sellers of Property). At the core of every marketing campaign is the understanding that instead of trying to convince one person to purchase your service, you are trying to attract as many people as possible. Marketing involves a variety of actions including advertising, branding, and other promotional means. If done persuasively, marketing will trigger the next step for your prospects, giving you the inspection.
Most businesses really understand the importance of marketing, and inspectors are beginning to realize just how important it really is, especially in a down market. It's one thing to flounder when you don't know any better, but it's another altogether, to know marketing is so vitally important, and then just do the same old, same old, (unless its producing good results) or do nothing. When you know better, you need to do better.
1. The Real Estate market is always in a state of change.
2. Market all the time, people will forget very quickly. "Out of sight, out of mind."
3. If you quit marketing, your competition probably won't.
4. Marketing strengthens your customers confidence in your company.
5. Marketing is crucial for you company to endure, and grow.
6. Marketing promotes customer and Agent loyalty.
7. Marketing when others have stopped, gives you an advantage over your inspector competitors.
8. Marketing keeps you in business!
9. Stop marketing, and you will loose all the money and the time you invested.
10. Follow a consistent marketing plan, using an array of methods all at the same time.
Let Pro-Sight show you proven methods, and provide you with proven marketing "tools".
Referrals - You have to have them
The traditional method of “do a good job and ask for referrals” does not give your customer a reason to give you referrals. We all make the assumption that if we have done a good inspection, the customer will like and respect us, and be willing to give us a referral. Many times, this is far from the case. Most customers will not give referrals just because they like you or because you have done a good job for them. You must give them a reason to give you referrals, and after the inspection is completed, it is too late to try to explain how giving you a referral benefits them. Customers often will assume that whomever they refer you to will be more demanding and critical they have been. When a customer gives a referral, they are putting their reputation and image on the line with the person to whom they are referring you. They are concerned about what their friend or acquaintance is going to think of them, particularly if you mess up. Consequently, you must make them comfortable as to why they should go out on the limb for you. This obstacle can be met, not only by doing a good job, but by....
Realtors - Much better with them, then without them
Obtaining numerous Realtor referrals is smart business! We understand there are some home inspectors who take a stance against working with a Realtor, however we believe there is no reason not to work with a Realtor. Like every industry, there are a few bad apples, the same can be said of home inspectors as well. Trying to build, or grow a business without Realtor referrals is very difficult, to say the least. There may have been a time many, many years ago, when you might have been able to do this, without starving first, but not today. There is nothing wrong with getting Realtor referrals, just do your job honestly, and report your findings, but don't be an alarmist! I am sure that you will run across a Realtor from time to time that would like you to omit some findings, but we have not found that to be the norm. You just won't be able to do business with individuals like that, they operate their business out of fear. Good Realtors don't care what you find, they deal with it on a professional level, as long as you do your part as a professional too. Having the right marketing tools, and knowing how to go about getting these referrals is key to an inspector's success.
